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Section: IBOPE Group - Area: Institutional
Publication date: 03/08/2004
About Us
The IBOPE Group supplies intelligent information for safer decisions
 The Brazilian Institute of Public Opinion and Statistics - IBOPE - supplies the largest collection of information about the Brazilian and Latin American markets. To support the decision making process of its customers, The IBOPE Group conducts research on a wide variety of subjects including: media, public opinion, politics, consumption, behavior, market, brand, advertising, and internet.
Investors, politicians, governments, entrepreneurs, advertising agencies, marketing professionals and channels of communication count on the breadth and depth of public opinion research, the precision of political polling, instantaneous audience measurement, the flexibility and commitment of the IBOPE group's analysts in all types of studies, as well as the most advanced technologies for supplying strategic information. A few examples: real time collection and distribution of information ; developed the peoplemeter - last generation devices for automatic gauging of TV audiences; pioneered the automation and integration of advertising agencies, communication channels and advertisers; possesses a central office for software development to innovate research automation; uses latest technology to collect information with palmtop computers, transmitting directly to processing; International presence The IBOPE Group is a Brazilian multinational that acts in 14 countries: Argentina, Brasil, Chile, Colômbia, Costa Rica, Equador, Estados Unidos, Guatemala, México, Panamá, Paraguai, Peru, Uruguai e Venezuela. In Brazil, it has headquarters in both Sao Paulo and Rio de Janeiro, as well as branch offices in Belo Horizonte, Brasília, Curitiba, Florianópolis, Fortaleza, Porto Alegre, Recife and Salvador. Get to know a few of the IBOPE Group's companies that act in Brazil:
IBOPE Inteligência: qualitative and quantitative ad-hoc market research; studies related to the brand, communication, consumption, public policies and poll; strategic analyses of facts, market trends, as well as evaluation of opportunities and risk; IBOPE Media: services and products related to media research in Latin America; IBOPE Mídia: media research, including audience rating of open television and cable television, radio, indices of periodical and magazine readership, as well as facts-finding regarding advertising investments; IBOPE//NetRatings: audience analyses and advertisement monitoring on the Internet; Megadata: data processing services Millward Brown Brazil: understanding, evaluating and accompaniment of brands and communication;
Social ResponsibilityAmong the companies of the IBOPE Group is the Instituto Paulo Montenegro (IPM), a non-profit organization oriented towards education. Created in 2000, the institute reflects more than six decades of the IBOPE Group's social involvement.
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