Glossary
The research market has specific technical terms and jargons, usually familiar only to professionals of this sector.
 
In this page you'll find the meaning of several words and expressions used by IBOPE and the research sector.
 
Click below to access all terms of the market, in alphabetical order.
 
 
 
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Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.