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Our values


Contribute in a relevant way to maximize results and reduce risks in the decision making processes for our clients, providing information and knowledge, based especially on market, media, and opinion researches.


Be unquestionable leader in Latin America, in the provision of information and knowledge.



Aware of the great social responsibility applicable to our activity, we assume the non-negotiable commitment with ethical principles that regulate our behavior in every aspect: integrity, Independence, confidentiality, and responsibility.

Respect for individuals

The respect to dignity and compliance with the rights and obligations of every citizen, whether clients, employees, suppliers, shareholders, collaborators, or members of societies where we operate, are basic premises that drive our relationships, aiming individual realization and community welfare.

Focus on client

A company is justified to the extent that it is capable of meeting its clients’ needs.  Our attention is permanently directed to this goal: total dedication to our clients.

Excellence in everything we do

Everything that deserves to be done, should be done well. We try to identify and apply best practices in every activity we do, aiming efficiency and effectiveness as means to ensure quality and economy.


Ensure that its strategies and work-plans aim to achieve economic, social, and environmental goals in order to meet the best interests of its shareholders, collaborators, clients, suppliers, and the society as a whole.

Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.