Armoring information

As in an industrial assembly line, a research is a process that engages hundreds of professionals. With a strict flow of controls and supervisions, there is no space for individuals to interfere internally in research results.

Likewise, there is no tolerance with external reviews. Those who have hired the company had a chance to closely see the commitment with information quality and understood how credibility is the greatest asset of IBOPE, a non-negotiable issue.

Critics are welcome in any process continuously searching for quality. However, due to the size of election researches, questioning many times become accusation, in general, for two reasons:

1)   Lack of knowledge on how researches are done – reason why IBOPE always aims to contribute to clarify everyone interested.

2)   Attempt to convince voters that a specific political campaign is in a more favorable position than indicated in the researches.

In these cases, additionally to clarification about any technical questioning, the best thing to do is wait the ballots to show the accuracy of the researches.

For IBOPE, ensuring data exemption is a basic premise for any company that aims credibility. And thanks to this commitment the company serves the entire market, all political parties and every TV channel.

 
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In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.