Checking data

Validation of data gathered is one of the most important steps to guarantee the quality of the research. At IBOPE, 20% of all interviews are checked by new contacts with the interviewee, by phone or in person.

In this process, we check specific questions which response could make the interviewer job easier that is, reducing the time required to do his work. This kind of supervision is done to ensure the professional really follows all the procedures in the code of ethics of research activity in Brazil.

When a problem is found with some collaborator, all researches delivered by him go through the same checking. At this time, the source of the problem is found and depending on the severity, the professional is dismissed from the company.

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