Questionnaire preparation

The first step to prepare a good questionnaire is to make a preliminary study and gather every information relevant to the subject. In this step, it is essential to have deep knowledge on the theme and have contact with all points of view related to the question, always focusing on the avoidance of biased judgments and directing questions in favor of this or that theory.

The first step to prepare a questionnaire is to make a preliminary study on the issue by gathering information relevant to the subject, as well as other relevant data to understand the theme. In this step, it is essential to have deep knowledge on the theme and have contact with all points of view related to the question, always focusing on the avoidance of biased judgments and directing questions in favor of this or that theory.

Questions should be neutral and unbiased, resulting from a careful evaluation by the one preparing it. Terms and adjectives that show some opinion, even subliminal, should not be used. The questionnaire should not induce the interviewee to choose either this or that way.
In the order of the questions, we always start with general context moving towards specific context about the theme. The questionnaire always gets the general opinion of the interviewee on the theme and, later, approaches more specific issues.

Additionally, there is a concern regarding the impact of each block of questions in the remaining portion of the questionnaire, especially to avoid influencing the interviewee at any time. In voting intention researches, for instance, spontaneous survey (when the name of candidates are not presented to the interviewee) always comes before the stimulated survey.

In case of more complex themes and that allow for greater nuances, a more detailed scale is used for responses (if the respondent agrees totally or partially, if disagrees totally or partially, etc), due to greater difficulty of the interviewee to have a definite position on this matter.

Rarely an IBOPE questionnaire is prepared by one single person and there is always careful internal review by the service team and the operation team prior to have interviewers on field. In the case of longer questionnaires, up to five professionals are engaged in the preparation and review process.

Questions must be simple and objective to be responded rigorously the same way by all the interviewees. When the questionnaire is more complex, there is usually a pre-test on the streets to measure if people understand or not questions asked.

 
ADVERTISING
Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.