Dora Câmara
Regional director Brasil of IBOPE Media

Dora Câmara is an advertiser with a BS in social communication from Escola Superior de Propaganda e Marketing (ESPM), and a specialization degree in market research and product management and an MBA in business management from Fundação Instituto de Administração (FIA). She has been working in the communication area for 30 years and for more than 26 years at IBOPE. 

In the company, she took part in projects such as the implementation of peoplemeter in major capitals of the country, of some TV panels for the measurement of audience in non-regular markets, of the development of systems to customers in order to facilitate the reading and analysis of researches related to TV, radio, newspaper and internet, supervision of advertising campaigns and sizing of advertising investment in Brazil, besides the insertion and marketing of Target Group Index, among others.

Dora taught Media at Fundação Armando Álvares Penteado (FAAP), in the graduate courses in market intelligence, at ESPM, and in the Continuing Education Program (PEC), at Fundação Getúlio Vargas (FGV).

In 2010, she was granted the Professional Contribution Award – Specialized Services from the Association of Advertisers. In 2011, she was nominated to the Communication Professional Highlight Award, in the category Research from the Brazilian Association of Advertising. ​

 

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