Eduardo Krenke
Director of consumption business and Trade at IBOPE Inteligência

Graduated in Advertising and Marketing from Escola Superior de Propaganda e Marketing (ESPM), Eduardo Krenke has an MBA in Service Marketing from that same institution. In 2006, he joined IBOPE Inteligência and, in 2007, he became director of care and planning, responsible for coordinating a portfolio of regular customers in Brazil and Latin America. He currently is director of Consumption and Trade businesses.  

The executive has a broad experience in market research, an area in which he has been working since 1996. Before joining IBOPE Inteligência, he worked in companies such as TNS Research International, WordPanel, Ipsos and Nielsen, which gave him experience with various methodologies and markets, in particular studies related to shopper, portfolio development and innovation.

In academics, Eduardo guided and evaluated final papers in postgraduate courses in market research, media and opinion at ESPM in partnership with IBOPE Group.

 

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