Laure Castelnau
Executive director of marketing and business development of IBOPE Inteligência

Laure Castelnau studied at Lycée Français and has a B.A. in economics from Universidade Gama Filho. She began her career in market research in Rio de Janeiro, at Instituto de Pesquisa de Opinião e Mercado (IPOM) and Audi Market.

In São Paulo, she worked as director of the National Consumer Panel of IBOPE Group, was director of care and planning for Latam at Research International and executive director of the São Paulo branch of Enfoque Pesquisa & Consultoria de Marketing. She currently is the executive director of marketing and new businesses at IBOPE Inteligência for Latin America.

Laure is a member of the Branding committee of the Brazilian Advertisers Association (ABA, for its acronym in Portuguese). She is also member of the board and regional director for the Americas at WIN (Worldwide Independent Network of Market Research). She teaches in the postgraduate course in Market Intelligence at ESPM, organized in partnership with IBOPE.

 

 Signed Articles

 
  • Post-crisis: and now?
    07/mai/2012
    The work aims to portray the main differences in the perception of the population from different parts of the world on the global financial crisis.
 
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