Orlando Lopes
CEO of IBOPE Media

With over 35 years of experience, Orlando has held prominent positions in both advertising agencies (such as JWT, CBBA and Almap, among others) and advertisers (for 13 years, he has worked as vice president of media for Latin America at Unilever). He was also president of the Brazilian Advertisers Association (ABA, for its acronym in Portuguese) and of the Circulation Checker Institute (IVC, for its acronym in Portuguese).

Over the past three years, through its media management consulting firm – OLMC – he had the opportunity to meet key players in the market.

Among many awards received during his career, the most important ones are the Professional Contribution Award, granted by APP – Association of Advertising Professionals (2004), the Caboré Award for Marketer of the Year (2005), granted by Meio & Mensagem; his election by Advertising Age as one of the 100 Global Power Leaders of the international advertising market (2003) and recently, the Libertae Award (2011) by ABA.

He currently is the CEO of IBOPE Media, being responsible for TV, radio, internet, newspaper and magazine audience operations, as well as for monitoring advertising investment in 14 Latin American countries.


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