About Us

IBOPE is the largest private research company in Latin America and the 12th in the world. With 70 years of experience, credibility is its biggest asset. Not by chance, the brand IBOPE is present in dictionaries as synonym for prestige.

The recognition in markets where it operates is fruit of the company commitment with ethics and the quality of its researches, according to the regulation of the activity in Brazil and in the world: IBOPE rigorously follows the codes of ethics of the Brazilian Association of Research Companies (Abep) and the World Association of Research Professionals (Esomar).

In Brazil, the company is well-known for measuring TV audience and election polls and public opinion surveys, contributing to the maturing of democracy and the markets wgere it acts.
Today, IBOPE business units provide clients with any information needed for decision making.

Therefore, the best vocation of IBOPE is to offer strategic knowledge, beyond mere data generation.
Widely present in Brazil, the company maintains offices in the United States and in 13 countries in Latin America. Get to know the work of each of the units of Grupo IBOPE:


Business units:                             Social investiment: 

IBOPE Media                                Instituto Paulo Montenegro

IBOPE Inteligência

IBOPE Educação

IBOPE Ambiental

Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.