Seventy years ago, radio broadcasters in Brazil operated in the market with no audience metrics. IBOPE was born with the purpose of informing mass communication means how much they were appreciated, or not, by the population. Today, IBOPE Media is the business unit in Grupo IBOPE responsible for providing the market with researches on the consumption of all means.

IBOPE Media has a broad presence in Latin America and is the unquestionable leader in measuring audience in Brazil, where it maintains 14 regional offices in the main capitals. In Americas, there are offices in the United States and in 13 Latin American countries (Argentine, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela).

IBOPE Media feeds the market with media management software, acting from planning until result measurement, with simulations related to reaching and frequency of a campaign, additionally to audience data on different means, advertising investment, population segment and consumption habits and attitudes. The company portfolio is constantly renewed by a specific innovation area, engaged in solution development for new market needs.

Once a year, Ernst &Young audit attests the quality of the TV audience measuring service, ensuring service excellence and transparency for the society. Being independent, this audit is acquired by a partnership between the Brazilian Association of Advertising Agencies and Brazilian open TV broadcasters.

The main partners of IBOPE Media are Kantar Group, second largest global research company, and Nielsen Company, with whom it maintains IBOPE Nielsen Online, responsible for measuring internet audience in Brazil.
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A pesquisa Carona consiste na inclusão de perguntas adicionais em estudos regulares ou especiais de rádio, jornal e televisão, permitindo obter informações sobre temas específicos relacionados à mídia.
Analysis of competition in more dynamic markets.
Applies to online campaigns the same metrics already established by the market.
Reports commercials shown on TV every day.
Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.