Socioeconomic survey

This is the name given by IBOPE to the Establishment Survey with two basic goals: obtain demographic information to prepare samples (as distribution per region, economic class, gender, age group etc.) and dimension the sizing of the universe for data projection.

Carried out annually, the study helps IBOPE maintain its samples as close as possible to their representative universe. The LSE is traded with communication vehicles, advertising agencies and other parties interested in all the information or part of.

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