Thinking about the evolution and expressivity of small and medium markets, IBOPE developed a study especially aiming to meet specificities of each market, providing information relevant for strategic actions.

Developed on the same base as the Target Group Index, the HAR study (Regional Habits and Attitudes) approaches habits, opinions, media consumption, products and services, life style, and social demographic characteristics.

As well as Target Group Index, HAR is a single source research, but developed on demand, with information applicable to the needs of each client, to serve markets not covered by regular Target Group Index.

HAR´s data analysis software allows the possibility to generate numerous informations combined.

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 Related Solutions

Habits and Attitudes Regional, the base of the Target Group Index.
Single source comprehensive study on consumption and lifestyle.
Combines information from the Target Group Index with an exclusive online survey.
Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.