Target Group Index
The Target Group Index is a single source study about media, products and services consumption, lifestyle and socio demographic characteristics. During the research, each interviewee replies to a broad questionnaire, consolidating a great data base that contemplates consumption information of about 3,100 brands within 220 existing product categories, besides investigating opinions and behavior during the 240 phases that help building the individual’s psychological profile.

Through software analysis of a huge data base offered by the Target Group Index, it is possible to generate over 1 billion information comparisons and combinations, making detailed analysis of different study’s information. 

The Target Group Index represents a valuable and broad source of trustworthy information, independently obtained through one single data base, where it is possible to compare consumption habits of the more than 60 countries where the study is performed under the same standard.

To acquire this product, write to: media@ibope.com.


 

 Related News

 
 
Durable goods consumption expands Bartha
25/Oct/2012
Regardless of income, growing presence of computer in homes with young and more educated people.
Relação com as finanças na classe C se altera nos últimos anos
05/Oct/2012
60% das pessoas do grupo declararam gastar seu dinheiro com mais cuidado do que antes.
 

 Related Solutions

 
Combines information from the Target Group Index with an exclusive online survey.
Single source comprehensive study on consumption and lifestyle.
HAR
Habits and Attitudes Regional, the base of the Target Group Index.
 
ADVERTISING
Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.