Target Group Index
The Target Group Index is a single source study about media, products and services consumption, lifestyle and socio demographic characteristics. During the research, each interviewee replies to a broad questionnaire, consolidating a great data base that contemplates consumption information of about 3,100 brands within 220 existing product categories, besides investigating opinions and behavior during the 240 phases that help building the individual’s psychological profile.

Through software analysis of a huge data base offered by the Target Group Index, it is possible to generate over 1 billion information comparisons and combinations, making detailed analysis of different study’s information. 

The Target Group Index represents a valuable and broad source of trustworthy information, independently obtained through one single data base, where it is possible to compare consumption habits of the more than 60 countries where the study is performed under the same standard.

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 Related Solutions

Combines information from the Target Group Index with an exclusive online survey.
Single source comprehensive study on consumption and lifestyle.
Habits and Attitudes Regional, the base of the Target Group Index.
Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.