Satisfaction study: Impotracker
Using an exclusive statistic model, you identify key attributes in the choice of a brand and calculate main drivers for satisfaction, loyalty, and retention.

The model is able to identify the positive or negative impact level of each attribute, determining those with most impact on satisfaction or non-satisfaction and retention or abandonment of the brand, called key drivers.
 
To acquire the product, send an e-mail to:inteligencia@ibope.com.

 

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