Media Behavior

With internet growth and expansion of social networks, the manner how people relate with different media has changed deeply in recent years.

In this section, you will find studies that cover media convergence, the influence of this new behavior in the current scenario and its impacts in communication business models.

There are also some data on the relationship between advertising investment and internet audience, as well as reports that indicate the trends to Brazilian portals. See more below.

Internet Design

Mapping the equation: Audience x Revenue

Digital Overview

Social TV


 

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In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.