Basket Analysis is an analysis tool that allows discovering associations between products in consumer purchases. This may be used as analysis of preference on products and their brands, including specific products (morning/afternoon/evening, time, day and important dates/promotions).

Sometimes, it is used to track consumption or monitor performance of the most important baskets.
These associations may offer interesting insights for brands which purpose is:

communicate with its consumers or its competitors
communicate with the consumers within a specific product universe

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Enables the analysis of large volumes of data for decision making.
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Discover associations between products in consumer purchases.
Technique to seek the expansion of the brand.
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