Products and Services

IBOPE offers a specific portfolio for analysis of products and services adjustments and releases. These analysis help measuring the market value of a product, differentials in features that may be associated to it, the potential to increase a line, discovering which attributes are more relevant, adjust packaging or evaluate packaging compared to other products and services in the market. Click below to learn more about each of these analysis:

Average Net Preference – Product test

Basket Analysis

Features - Conjoint Analysis

Max Diff – Attribute Ranking

Study Price - SmartPricer

Turf Analysis – Line increase

Visual Impact – Packaging


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 Related Solutions

Technique to seek the expansion of the brand.
Drivers for satisfaction, loyalty and retention.
Share of preference and price elasticity.
Estimated the preference between different products or concepts.
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