Turf Analysis – Line increase

​Originated in media studies, in consumption area, Turf is used in studies to expand the line, subsidizing decisions related to growth or reduction of product lines.

Example: what is the set of eight flavors of product x that may satisfy the largest number of people?

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Ranking of importance to a large number of attributes.
It measures the degree of recognition and impact of the new packaging.
Identifies the impact of different features.
Technique to seek the expansion of the brand.
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