Qualitative Techniques

IBOPE qualitative techniques are associated to a series of solutions offered by the company. These include exclusive methodologies that collect prior alerts on future behaviors, anticipate trends and the building of a brand communication identity. To learn more about these techniques, visit the links below:

Bext – Brand Extension

Projective Techniques


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For making the extension product lines.
It measures the degree of recognition and impact of the new packaging.
Discover associations between products in consumer purchases.
Share of preference and price elasticity.
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In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.