A&F – Coverage and Frequency

Simulation software of the Planview Family, the tools allows analyzing coverage and frequency of advertising campaigns in TV. A&F allows media planning based on the audience of broadcasters, target audience, and other factors. The service covers open and cable channels.

It offers different factors for analysis and planning, as GRP, Coverage and frequency.

To acquire this product, send an e-mail to: media@ibope.com.


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 Related Solutions

campaigns simulations from the database of hearing.
Analysis of changes in the behavior of Internet users.
Research that provides complete mapping of the consumption of pay TV in Brazil.
Guides investment in advertising in these media.
Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.