To prepare more effective media plans, IBOPE Media offers tools that provide combinations of audience and target audience data for each media . With such information, clients define the best strategies for their advertising campaigns. See below, in detail, what are and the offering of these products:

A&F – Coverage and Frequency

GIM

Planview

Radioplanning

WebRF

 

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For media planning based on TV ratings.
A pesquisa Carona consiste na inclusão de perguntas adicionais em estudos regulares ou especiais de rádio, jornal e televisão, permitindo obter informações sobre temas específicos relacionados à mídia.
Research on the Internet Brazilian
 
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Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.