Special Research

Special TV researches are carried out in cities where there is no electronic audience metering (by means of “peoplemeter”) and they are valid only for open TV. In general, the universe of special researches represents more than 100 locations in national territory.

Access to information from special researches is made using Media Workstation, that contemplates several resources to analyze audience and programming. Periodicity of these researches is defined upon mutual agreement with TVs acquiring the service. Generally, these are commissioned beforehand and are carried out twice a year. 

To acquire this product, send an e-mail to: media@ibope.com.


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 Related Solutions

Information for planning agencies, advertisers and vehicles.
Platform for TV audience in real time.
Demand, where there is no regular search.
Frequency, quantity and profile of radio listeners.
Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.