Special Research

Special TV researches are carried out in cities where there is no electronic audience metering (by means of “peoplemeter”) and they are valid only for open TV. In general, the universe of special researches represents more than 100 locations in national territory.

Access to information from special researches is made using Media Workstation, that contemplates several resources to analyze audience and programming. Periodicity of these researches is defined upon mutual agreement with TVs acquiring the service. Generally, these are commissioned beforehand and are carried out twice a year. 

To acquire this product, send an e-mail to: media@ibope.com.

 

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Radio advertising investments grow in Recife
03/Oct/2012
Alcance diário do rádio foi superior a 2 milhões de pessoas no Recife no último ano.
Action-Adventure Games are the favoured Brazilians
01/Oct/2012
Then appear the football games and car racing
 

 Related Solutions

 
Information for planning agencies, advertisers and vehicles.
Platform for TV audience in real time.
Demand, where there is no regular search.
Frequency, quantity and profile of radio listeners.
 
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