Media planning tool that allows customer to define the best strategy for its/his/her advertising campaign on TV, whether on free-to-air, subscription or parabolic TV, according to data such as target audience, audience and TV schedules, in addition to the variables used to evaluate advertising campaigns (GRP, coverage, frequency, etc.).

The product offers campaign simulations based on the audience database. The software offers a detailed analysis for the planning, as well as it simulates and suggests different possibilities for the optimization of media plans.

To acquire this product, send an e-mail to: media@ibope.com.

 

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In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.