Geolocation and area of influence

Geolocation and area of influence are physical indicators of the geographical area from which comes the majority (usually over 75%) of the customers of a place of business, whether retail, services or food. The area of influence usually is subdivided into primary, secondary and tertiary area, depending on the distance between consumer and the place of business.

The criterion for defining the boundaries of the area of influence varies depending on the type of business. Thus, the boundaries of a shopping mall are different from the boundaries of a bank, supermarket or restaurant.  Each type of business has a different criterion regarding the area of influence.

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