IBOPE’s personnel are specialized in market potential studies. These studies can analyze regions, cities or even specific neighborhoods.

In general, their main feature is to measure the economic potential of the assessed area, allowing customers to know the exact amount of products or services they will be able to sell there.

This is an area on the rise at IBOPE, providing all kinds of customers with more customized solutions or regular products accessible to even the smallest retailer. Click on the topics below for more information:

Flow study

Geolocation and area of influence


Pyxis Consumption

Pyxis Real Estate




 Related News

Toy market moves about $ 6 billion in 2012
Class B is the largest potential consumer for industry articles.
Brazilians should spend R$17,75 billion in beverages in 2012
The Southeast region is responsible for half of the country's consumption.

 Related Solutions

Quantify and qualify the flow near a commercial point.
It combines economic data or behavior with geographic location.
Identifies the potential consumption of each Brazilian municipality.
Your city has a demand for more shopping?
Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.