Behavior and perception

IBOPE Inteligência offers a varied portfolio of research techniques to analyze the attitude, behavior and perception of consumers and specific audiences. See below the list of studies in the area the company offers to meet the demands:

- Habits and attitudes;
- Segmentation;
- Corporate brand image;
- Client satisfaction;
- Organizational atmosphere;
- Tests of concept, products, packaging, fragrances and other elements in the marketing mix;
- Market Tracking;
- Brand repertoire – Awareness, top of mind and preference;
- Reliability and loyalty to the brand.
To acquire one of these researches send an-email to:


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Attitude, behavior and consumer perception.
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lyzes the public's perception with respect to communication campaigns
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