Brazil Station – World Cup

The research is a thermometer of the level of engagement of Brazilian consumers regarding the 2014 World Cup, one of the largest sports events in the planet, to be held in the country.

Indicators translated into the research include public expectation and interest level in the competition, impact on communication and by which means or vehicles people heard about the World Cup, repertoire of brands of companies sponsoring the competition and its impact before the interviewees, and others.

The research has national representation, with 2,002 one on one interviews, in 141 municipalities in the country, with men and women 16 years old or more and in every social class. As a whole, there will be 11 research waves until the beginning of the event, in 2014. In each one, the client may include an exclusive closed question related to the theme.
 
To acquire this product, send an e-mail to: inteligencia@ibope.com.

 

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