Communication studies

IBOPE Inteligência offers a varied portfolio with research techniques to evaluate public perception regarding communication campaigns. The evaluation delivers the understanding of the meanings and ;messages of the brands, campaign, and communication material. See below the list of studies the company offers in the area:

- Advertising recall;

- Communication pre and post-tests;

- Evaluation of campaigns, positioning, messages, and meanings (including a semiotic module);

- Communication diagnosis – Awareness, proximity and interaction;

- Site usability.

To acquire any of these researches, send an e-mail to:​


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lyzes the public's perception with respect to communication campaigns
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Online Purchase
In the online store, it is possible to more easily purchase research reports regarding the use of internet in Brasil, or even request a customized study to the customer assistance team on different topics.